The right answer is all that matters. That’s our mantra. Our bona fide M.O. The reason we’ve built our fully integrated advertising agency as we have. And what we promise and deliver to clients – 360° thinking and services.

The right answer may be simple to say. It isn’t simple to produce. It’s driven by an entrepreneur’s commitment to achieving the best. And delivered by a team of communications experts who work differently, solve marketing problems more adeptly and seize marketing opportunities more creatively. The ultimate goal is creating business intelligence — and then market-moving responses to it — to accelerate success.

The right answer. It’s the right promise. Supported by the right process. And, in the end, delivered by the right people.





The Duffey Petrosky DifferenceThis is an advertising and marketing communications agency where the practice experts carry resumes highlighted by international, national and major regional brand stewardship paired with significant business results. Their expertise and experience spans literally hundreds of categories, across the full gamut of marketing solutions. And they’ve repeated that success at Duffey Petrosky on behalf of our clients.

Our collective category experience runs deep and wide, including, but not limited to: Consumer Products and Services, Home & Garden, Health, Automotive, Financial Services, Utilities, Education, Emerging Technology and Gaming, Technology, Military, Apparel, QSR and Consumer Packaged Goods.

So, we continually add value to our clients’ business by attracting talent who raise the level of work in every discipline, enabling us to flex and grow with the brands we serve. We honor and empower our colleagues—and the results follow.

Just as importantly, we value professionals who are a pleasure to work with – for other team members and for clients. They say advertising is a “people” business. We actually live it. Every day.

  • You can't wish things into existence. You actually have to do something.
  • Discovery consists of seeing what everyone else has seen and thinking what no one else has thought.
  • A refreshing approach to developing great work.
  • We view marketing as an investment that generates real returns, not as a cost of doing business.
  • Proud to be a part of a great team of innovative leaders who are creating a new agency model.
  • Some people dream of success. Others work to make it happen.
  • Sometimes, you have to pull down your pants and slide on the ice.

We speak your language.

Category experience matters. Whether you’re hiring an employee. Or choosing an advertising agency. Learning curves diminish. Language barriers recede. And we all get down to business much more quickly. It’s why clients have sought out Duffey Petrosky time and again. They want the assurance of knowing a highly capable team of experts in their business will work alongside them daily.

We thrive on making the complex simple, through deep analysis utilizing of data, insight and intellect. From considered purchases such as home appliances/tools, cars and health care (and everything in between), our proprietary planning methodology leads to the right answer.

Advertising Agency Financial Services Experience

Financial Services

When you need to reach both consumer and commercial targets in …

utilities

Utilities

Within the Utility sector, the convergence of technology and energy requires …

Advertising Agency Health Experience

Health

We are experts at helping health care providers and payors/insurers overcome …

Advertising Agency Automotive Experience

Automotive

With decades of combined national and international experience helping OEMs with …

Advertising Agency Emerging Technology Experience

Emerging Technology

New technologies that redefine the way we work and live require …

Advertising Agency Duffey Petrosky Website Photo

The Great Unknown

It’s a truism… but it’s true: Many of our clients today …

  • You can't wish things into existence. You actually have to do something.
  • Discovery consists of seeing what everyone else has seen and thinking what no one else has thought.
  • A refreshing approach to developing great work.
  • We view marketing as an investment that generates real returns, not as a cost of doing business.
  • Proud to be a part of a great team of innovative leaders who are creating a new agency model.
  • Some people dream of success. Others work to make it happen.
  • Sometimes, you have to pull down your pants and slide on the ice.

The right answer demands
unbiased choice.

Duffey Petrosky is rare for its size. We offer a true 360º fully integrated set of capabilities. We recognize that’s not completely unusual. Except that our collaborative environment and single P&L statement mean each client is guaranteed a solution with absolutely zero bias and the proven ability to execute in every medium or across a well-orchestrated set of them. The demonstrable proof is evident in the many client success stories we help create.

Strategic Planning and Research

  • Qualitative and quantitative research
  • Target audience profiling personas
  • Competitive analysis
  • Market drivers identification
  • Decision process mapping
  • Perceptual mapping
  • Attitude, image, usage studies
  • Insight identification
  • Strategy development

Business Intelligence

With our consolidated Business Intelligence capability, we help clients deal with big data by applying marketing data analysis in order to understand and respond to marketplace challenges and opportunities. Sources can include media data; target audience data; strategic planning data (qualitative and quantitative); Geographic Information Services data; and business planning, product and promotional data.

Branding

Duffey Petrosky offers a full suite of branding services. From care and nurturing of established, world class brands to startups — our proprietary methodology ensures that all marketing communications clearly and consistently reinforce the brand. We help our clients strengthen the emotional connection between the brand and target audiences with the goal of positively impacting mindshare and marketshare.

  • Brand strategy/architecture
  • Brand articulation
  • Brand research
  • Naming
  • Logo design & trademarking
  • Brand ecosystem
  • Brand guidelines

Advertising

  • Multi-channel media
  • Campaign development and execution
  • Special projects

Digital Marketing

In partnership with our subsidiary, Embark Digital, we create solutions across the entire digital ecosystem, including digital media buying, media planning, SEM, SEO, online advertising, enterprise web site development, mobile marketing and more.

Social Media Marketing

Together with our subsidiary, Embark Digital, we provide social marketing expertise, including strategy, community management and creative thinking across established and emerging social media platforms.

Direct/CRM

With 30+ years of experience running some of the nation’s largest direct marketing and CRM/loyalty marketing programs, our discipline leader brings strategic firepower and executional sophistication to our clients. Backed with strong account managers and a data analytics resource alliance, the agency is helping multiple clients with more productive and accountable communications.

Media Planning, Research & Buying

Sophisticated analysis, media planning and buying that provide superior return on allocated dollars, and an ability to target consumer segments to produce results.

Co-Op Services

Channel cohesion is critical to brand management as franchise partners serve consumers on behalf of your brand on a daily basis. Duffey Petrosky provides a full complement of services for local marketing programs. From content development through execution, our consultative services can make all the difference. We extend the reach of national advertising, improve the quality of retail advertising and increase consistency across the board. Services include:

  • Strategic channel marketing planning
  • Benchmarking
  • Metrics analysis
  • Co-op and trade promotional management
  • Market development fund management

Event and Sports Marketing

Duffey Petrosky is well versed and accomplished in the arenas of events and sports marketing. From negotiation through execution, we offer a full complement of services. Within Michigan, we oversee a portfolio of twenty-six stadiums and arenas, including MLB, NFL, NBA, NHL, Indycar and the NCAA. We produce best in class award winning activations that have been nationally recognized by teams and media partners.

PR & Issues Management

With our PR and issues management expertise, we have a unique ability to integrate and orchestrate this incredibly important communications stream with advertising and social marketing efforts.
  • You can't wish things into existence. You actually have to do something.
  • Discovery consists of seeing what everyone else has seen and thinking what no one else has thought.
  • A refreshing approach to developing great work.
  • We view marketing as an investment that generates real returns, not as a cost of doing business.
  • Proud to be a part of a great team of innovative leaders who are creating a new agency model.
  • Some people dream of success. Others work to make it happen.
  • Sometimes, you have to pull down your pants and slide on the ice.
  • You can't wish things into existence. You actually have to do something.
  • Discovery consists of seeing what everyone else has seen and thinking what no one else has thought.
  • A refreshing approach to developing great work.
  • We view marketing as an investment that generates real returns, not as a cost of doing business.
  • Proud to be a part of a great team of innovative leaders who are creating a new agency model.
  • Some people dream of success. Others work to make it happen.
  • Sometimes, you have to pull down your pants and slide on the ice.

The right answer means the right work and the right results.

Compelling communications that engage audiences start conversations, change minds and influence decisions at every touch point. That’s the kind of work we create at Duffey Petrosky. Ultimately, none of it matters unless it produces the metrics desired by the clients. Whether that’s a perceptual shift, a lead generated or a sale recorded. Or all three.

Each day, we dig deeper to understand what our clients need from us on behalf of their businesses. Our commitment has driven near-exponential growth in our capabilities, including data analysis and business intelligence, which means more right answers for more clients. Here are some of the results.

Advertising Agency Duffey Petrosky Ally Auto Work

B2B
Ally Auto TIME Dealer of the Year

Advertising Agency Duffey Petrosky Ally Auto Work

B2B
Ally Auto Dealer Success Stories

Advertising Agency Duffey Petrosky Blue Cross Blue Shield of Michigan Work

Brand/Consumer
Blue Cross Blue Shield of Michigan

Advertising Agency Duffey Petrosky Blue Cross Blue Shield of Michigan Work

Brand/Consumer
Blue Cross Blue Shield of Michigan “Reasons”

Advertising Agency Duffey Petrosky Chrysler LLC Work

Brand/Consumer
Fiat Chrysler Auto Certified Preowned Brand Campaign

Advertising Agency Duffey Petrosky Dodge Dart Work

B2B
Dart Smart Challenge eLearning Website

Advertising Agency Duffey Petrosky Dodge Work

Dodge Law Enforcement
Government B2B

Advertising Agency Duffey Petrosky Greektown Casino-Hotel Work

Brand/Consumer
Greektown Casino-Hotel

Advertising Agency Duffey Petrosky St. John Providence Health System Work

Brand/Consumer
St. John Providence Health System

News

Are you the right answer?

We’re always seeking the right people with the right attitude who want to create the right answers on behalf of our clients. If you can make us better and want to enjoy a culture of empowerment and entrepreneurial spirit while doing it — whether you’re a community manager, copywriter, art director, account manager, programmer or all the above — please let us know.  Click here for a list of all current job openings.

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