That’s our mantra. Our bona fide M.O. The reason we’ve built our fully integrated advertising agency as we have. And what we promise and deliver to clients.

The right answer may be simple to say. It isn’t simple to produce. It’s driven by an entrepreneur’s commitment to achieving the best. And delivered by a team of communications experts who work differently, solve marketing problems more adeptly and seize marketing opportunities more creatively. The ultimate goal is creating business intelligence — and then market-moving responses to it — that makes a difference.

The right answer. It’s the right promise. Supported by the right process. And, in the end, delivered by the right people.



A principal in a top communications company. A client-side marketing expert. And a world-class agency creative leader. When Joe Petrosky, Mark Petrosky and Bruce Duffey joined forces on St. Patrick's Day in 1997, the luck of the Irish (and Italian and Lithuanian) was smiling on their shared vision to create an advertising agency that honored and celebrated people — their clients and their staff — rather than just the bottom line. It was a remarkably gutsy move during a time when big holding company consolidation was threatening to reduce agencies to profit generators. But Joe, Mark and Bruce prevailed. As has their vision: A commitment to creating great solutions by nurturing a culture based on humanity, goodwill and great thinking.

  • You can't wish things into existence. You actually have to do something.
  • Discovery consists of seeing what everyone else has seen and thinking what no one else has thought.
  • A refreshing approach to developing great work.
  • We view marketing as an investment that generates real returns, not as a cost of doing business.
  • Proud to be a part of a great team of innovative leaders who are creating a new agency model.
  • Some people dream of success. Others work to make it happen.
  • Sometimes, you have to pull down your pants and slide on the ice.

We speak your language.

Category experience matters. Whether you’re hiring an employee. Or choosing an advertising agency. Learning curves diminish. Language barriers recede. And we all get down to business much more quickly. It’s why clients have sought out Duffey Petrosky time and again. They want the assurance of knowing a highly capable team of experts in their business will work alongside them daily.

We understand the gamut between first impressions and quick decisions to considered purchases and lasting relationships… and the difference the right expertise can make in the outcome.

Advertising Agency Health Experience

Health

We are experts at helping health care providers and payors/insurers overcome …

Advertising Agency Financial Services Experience

Financial Services

When you need to reach both consumer and commercial targets in …

Advertising Agency Automotive Experience

Automotive

With decades of combined national and international experience helping OEMs with …

Advertising Agency Emerging Technology Experience

Emerging Technology

New technologies that redefine the way we work and live require …

Advertising Agency Duffey Petrosky Website Photo

The Great Unknown

It’s a truism… but it’s true: Many of our clients today …

  • You can't wish things into existence. You actually have to do something.
  • Discovery consists of seeing what everyone else has seen and thinking what no one else has thought.
  • A refreshing approach to developing great work.
  • We view marketing as an investment that generates real returns, not as a cost of doing business.
  • Proud to be a part of a great team of innovative leaders who are creating a new agency model.
  • Some people dream of success. Others work to make it happen.
  • Sometimes, you have to pull down your pants and slide on the ice.

The right answer demands
unbiased choice.

Duffey Petrosky is rare for its size. We offer a true, fully integrated set of capabilities. We recognize that’s not completely unusual. Except that our collaborative environment and single P&L statement mean each client is guaranteed a solution with absolutely zero bias and the proven ability to execute in every medium or across a well-orchestrated set of them. The proof is in the pudding, which is found in the many client success stories we help create.

Advertising

Multi-channel media • Campaign development and execution • Special projects

Digital Marketing

In partnership with our subsidiary, Embark Digital, we create solutions across the entire digital ecosystem, including digital media buying, media planning, SEM, SEO, online advertising, enterprise web site development, mobile marketing and more.

Social Media Marketing

Together with our subsidiary, Embark Digital, we provide social marketing expertise, including strategy, community management and creative thinking across established and emerging social media platforms.

Media Planning, Research & Buying

Sophisticated analysis, media planning and buying that provide superior return on allocated dollars, and an ability to target consumer segments to produce results.

CRM & Direct Marketing

With 30+ years of experience running some of the nation’s largest direct marketing, CRM and loyalty marketing programs, our discipline leader brings strategic firepower and executional sophistication to our clients. Backed with strong account managers and a data analytics resource alliance, the agency is helping multiple clients with more productive and accountable communications.

Business Intelligence

With our consolidated Business Intelligence capability, we help clients deal with big data by applying marketing data analysis in order to understand and respond to marketplace challenges and opportunities. Sources can include media data; target audience data; strategic planning data (qualitative and quantitative); Geographic Information Services data; and business planning, product and promotional data.

Strategic Planning & Research

Qualitative and quantitative research • Target audience profiling personas • Competitive analysis • Market drivers identification • Decision process mapping • Perceptual mapping • Attitude, image, usage studies • Insight identification • Strategy development

PR & Issues Management

With our PR and issues management expertise, we have a unique ability to integrate and orchestrate this incredibly important communications stream with advertising and social marketing efforts.
  • You can't wish things into existence. You actually have to do something.
  • Discovery consists of seeing what everyone else has seen and thinking what no one else has thought.
  • A refreshing approach to developing great work.
  • We view marketing as an investment that generates real returns, not as a cost of doing business.
  • Proud to be a part of a great team of innovative leaders who are creating a new agency model.
  • Some people dream of success. Others work to make it happen.
  • Sometimes, you have to pull down your pants and slide on the ice.

The Duffey Petrosky Difference

This is an advertising agency where the practice experts carry resumes highlighted by international, national and major regional brand and business results. And they’ve repeated that success at Duffey Petrosky. We continually add value to our clients’ business and our own by attracting talent who raise the level of work in every discipline and at every level. Just as importantly, we welcome professionals who are a pleasure to work with — for other team members and for clients. They say advertising is a “people” business. We actually live it. Every day. With little interest in the alternative.

  • You can't wish things into existence. You actually have to do something.
  • Discovery consists of seeing what everyone else has seen and thinking what no one else has thought.
  • A refreshing approach to developing great work.
  • We view marketing as an investment that generates real returns, not as a cost of doing business.
  • Proud to be a part of a great team of innovative leaders who are creating a new agency model.
  • Some people dream of success. Others work to make it happen.
  • Sometimes, you have to pull down your pants and slide on the ice.

The right answer means the right
work and the right results.

Compelling communications that engage audiences, start conversations, change minds and influence decisions at every touch point. That’s the kind of work we create at Duffey Petrosky. Ultimately, none of it matters unless it produces the metrics desired by the clients. Whether that’s a perceptual shift, a lead generated or a sale recorded. Or all three.

Each day, we dig deeper to understand what our clients need from us on behalf of their businesses. Our commitment has driven near-exponential growth in our capabilities, including data analysis and business intelligence, which means more right answers for more clients. Here are some of the results.

Advertising Agency Duffey Petrosky Ally Auto Work

Ally Auto TIME Dealer of the Year

Advertising Agency Duffey Petrosky Ally Auto Work

Ally Auto Dealer Success Stories

Advertising Agency Duffey Petrosky Blue Cross Blue Shield of Michigan Work

Blue Cross Blue Shield of Michigan

Advertising Agency Duffey Petrosky Blue Cross Blue Shield of Michigan Work

Blue Cross Blue Shield of Michigan “Reasons”

Advertising Agency Duffey Petrosky Chrysler LLC Work

Chrysler Certified Pre-Owned Brand Campaign

Advertising Agency Duffey Petrosky Dodge Dart Work

Dart Smart Challenge
eLearning Website

Advertising Agency Duffey Petrosky Dodge Work

Dodge Law Enforcement

Advertising Agency Duffey Petrosky Greektown Casino-Hotel Work

Greektown Casino-Hotel

Advertising Agency Duffey Petrosky St. John Providence Health System Work

St. John Providence Health System

News

Are you the right answer?

We’re always seeking the right people with the right attitude who want to create the right answers on behalf of our clients. If you can make us better and want to enjoy a culture of empowerment and entrepreneurial spirit while doing it — whether you’re a community manager, copywriter, art director, account manager, programmer or all the above — please let us know.  Click here for a list of all current job openings.

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