Advertising Agency Duffey Petrosky Hires New Director of Business Insights & Analytics

By Posted in - Press Release on January 27th, 2014 0 Comments Advertising Agency

Farmington Hills, MI – January 27, 2014 – Duffey Petrosky today announced that Mike Eckstein has joined the firm in a new position as Director of Business Insights & Analytics.

Eckstein is an accomplished media and communications leader with over 15 years of experience in planning and executing high-impact digital, social media, CRM/loyalty marketing, analytics and dealer/retailer communications client campaigns.

“Mike will help build our business analytics group headed by Andy Prakken,” said Duffey Petrosky CEO Mark Petrosky. “Attracting top talent in every communications discipline has been key in our business growth. Investing in a strong business analytics group which integrates and interprets data from all marketing channels each client employs only helps our agency continue to deliver communication solutions that positively impact our clients’ businesses.”

“Mike Eckstein brings a truly holistic view of the entire marketing/communications practice, including advanced analytics, business intelligence, systems/tools, marketing, media, digital and CRM expertise,” said Andy Prakken, executive vice president, chief integration officer/business intelligence. “We’re truly excited to have Mike join the team and I know our clients will greatly benefit from his vast experience, as well.”

Eckstein joins Duffey Petrosky from Mindshare Team Detroit where he most recently worked as SVP, group communications planning director. In that position, Eckstein oversaw the planning and execution of media and communications for $350 million in diversified client marketing budgets, including well-known brands like Scotts Miracle-Gro, Bosch, Sports Authority, Johnson Controls and the University of Michigan. He also worked on a significant number of Ford Motor Company initiatives supporting both the global Ford and Lincoln brands.

While at Team Detroit, Mike also held the roles of group director digital communications planning; CRM planning director; group director, 1:1 analytic planning, data integration and metrics; and group director, Media Analytics.

Mike Eckstein graduated from Albion College with a B.A. in economics and management, and currently resides in Royal Oak with his family.

About Duffey Petrosky:
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 16 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been consecutively listed on Inc. Magazine’s 5000 Fastest Growing Companies in America from 2009 to 2013. The agency has also been named one of the Detroit Free Press’s Top Workplaces from 2009 to 2013. For more information, contact Jo Bourjaily at 248.766.5765.

About Embark Digital:
Embark Digital, a Duffey Petrosky company, offers clients strategic digital, social and mobile marketing communications solutions, inspiring consumers to engage deeply with brands. For more information, visit wwww.embarkdigital.com.

Press Contact: Jo Bourjaily | 248.766.5765 | jbourjaily@dp-company.com

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