Consumers Energy Names Duffey Petrosky Advertising and Marketing Services Agency of Record
Consumers Energy today named Duffey Petrosky as its advertising and marketing services agency of record for creative and media production, and research and analytics.
“We have chosen to partner with Duffey Petrosky because they can help us achieve our primary goal of improving customer satisfaction,” said Saudia Santure, Customer Engagement and Strategic Communications at Consumers Energy. “Duffey Petrosky demonstrated expertise in integrating business analytics, brand strategy development and creativity in their approach to working with us on our current consumer brand initiatives.”
Duffey Petrosky’s work for Consumers Energy will employ multiple agency resources, including business intelligence, data analytics, research, creative design and digital marketing, for a high level of integration across all disciplines. This strategic approach will connect all of the brand’s marketing efforts.
“We are very excited to have been selected to provide strategic planning and marketing counsel to such a vitally important energy provider for the residents and businesses of our state,” said Duffey Petrosky CEO, Mark Petrosky. “Our talented, multi-disciplinary team will provide Consumers Energy with the expertise necessary to meet their long-term business goals.”
Jo Bourjaily | 248.766.5765 | firstname.lastname@example.org
About Consumers Energy:
Consumers Energy, Michigan’s largest utility, is the principal subsidiary of CMS Energy (NYSE: CMS), providing natural gas and electricity to 6.6 million of the state’s 10 million residents in all 68 Lower Peninsula counties.