Duffey Petrosky Named Agency of Record for JACK Entertainment
Duffey Petrosky Named JACK Entertainment Agency of Record
Farmington Hills, MI – March 21, 2016 – Duffey Petrosky today announced that it has been named advertising agency of record for Detroit-based JACK Entertainment LLC in support of the company’s recent rebranding efforts.
“Duffey Petrosky has been a great agency partner for us dating back to 2011,” said Mark Dunkeson, president and COO, JACK Entertainment LLC. “In recent months, they have been instrumental creative advisors and facilitators in the launch of our new brand, helping us bring JACK to life for our team members and guests.”
According to Dunkeson, the JACK rebranding initiative is part of a significant investment that consolidates the company’s gaming operations into a single brand with a shared vision and strong culture, and enriches the team member and guest experiences with new property amenities, enhanced restaurant and beverage options and a robust new loyalty program called ClubJACK.
“Everyone associated with JACK Entertainment is focused on bold, innovative ideas that speak to people who are seeking an exciting gaming experience,” said Mark Petrosky, chief executive officer, Duffey Petrosky. “We look forward to continuing our inventive approach to what has proven to be the thrilling launch of a fresh, edgy brand and its accompanying guest loyalty program.”
JACK Entertainment began the operational and brand transitions of its properties with JACK Thistledown Racino outside Cleveland on March 9. JACK Cleveland Casino (currently Horseshoe Casino Cleveland) will transition in early May and JACK Cincinnati Casino (currently Horseshoe Casino Cincinnati) will transition in June. Greektown Casino-Hotel will become JACK Detroit Casino-Hotel Greektown later this year.
About Duffey Petrosky:
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 18 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been consecutively listed on Inc. Magazine’s 5000 Fastest Growing Companies in America from 2009 to 2014. The agency has also been named one of the Detroit Free Press’s Top Workplaces from 2009 to 2014.
About JACK Entertainment:
JACK Entertainment LLC, formerly Rock Gaming LLC, is a Detroit-based urban gaming company focused on the development and operation of gaming facilities that are designed to maximize connectivity and economic impact in the local areas where they reside. JACK Entertainment and its affiliates‘ (“JACK”) portfolio of properties includes more than 13,000 gaming positions, 400,000-square-feet of gaming space, 400 hotel rooms, and 35 bars and restaurants. JACK is comprised of approximately 7,000 team members across four states and generates more than $1 billion in revenues. JACK developed and opened three of Ohio’s gaming properties between May 2012 and April 2013, one in downtown Cleveland, one in downtown Cincinnati and a third, JACK Thistledown Racino, just outside of Cleveland. In 2013, JACK acquired and began operating downtown Detroit’s Greektown Casino-Hotel. JACK also owns and operates northern Kentucky’s historic thoroughbred racetrack Turfway Park.
JACK is a partner in downtown Baltimore’s Horseshoe Casino and Caesars Interactive Entertainment, Inc., the largest online, mobile and social gaming company focused on casino entertainment.
For more information, please visit www.JACKEntertainment.com.