Brand/Consumer
Blue Cross Blue Shield of Michigan “Reasons”

Advertising Agency Duffey Petrosky Blue Cross Blue Shield of Michigan Work
  • Advertising Agency Duffey Petrosky Blue Cross Blue Shield of Michigan Work
  • Advertising Agency Duffey Petrosky Blue Cross Blue Shield of Michigan Work
  • Advertising Agency Duffey Petrosky Blue Cross Blue Shield of Michigan Work
  • Advertising Agency Duffey Petrosky Blue Cross Blue Shield of Michigan Work

Why does someone choose one brand of health coverage over another? Sure, there are features and benefits that distinguish them, but when it comes down to it, people make an emotional decision. This print ad campaign sheds light on the things we all think about when we are making such an important choice.

Blue Cross Blue Shield of Michigan
  • Branding
  • Advertising
  • Expert: Blue Cross Blue Shield of Michigan
Advertising Agency Duffey Petrosky Blue Cross Blue Shield of Michigan Work
Branding Advertising

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