Brand/Consumer
Blue Cross Blue Shield of Michigan





If you think about it, there’s really only one tangible thing you get from your insurance company a card. Well, when your brand is as powerful as Blue Cross Blue Shield of Michigan’s, it should be the central symbol of your message. This television campaign uses the card to highlight all the things that add up to give their customers peace of mind.

Blue Cross Blue Shield of Michigan
  • Branding
  • Advertising
  • Creative Strategy
  • Broadcast
  • Expert: Blue Cross Blue Shield of Michigan
Branding Advertising Creative Strategy Broadcast

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