Executive Vice President, Chief Integration Officer, Business Intelligence
BIO: Andy Prakken is executive vice president, chief integration officer/business intelligence at Duffey Petrosky. Andy is an established expert in building integrated marketing programs that strengthen the bond between brands and customers. At Duffey Petrosky, he is responsible for integration of data and information across media planning and buying, strategic planning and research, data warehouse and analysis, direct marketing and CRM, and social/digital initiatives. Previously executive vice president, chief media officer at Team Detroit & EVP, JWT, Andy built and managed the Team Detroit Total Communications Operation, serving some of the country’s top brands, such as:
Ford Motor Company (global, national and local), all Scotts Miracle-Gro brands and lawn care services. Sports Authority, Bosch, Carhartt, Case, Warrior, Compuware and Johnson Controls.
Andy has national expertise amongst 20 diverse industries, including automotive, consumer packaged goods, health care, retail, QSR, apparel, technology, financial and military.
His work has been recognized in a Harvard Business School case, a McGraw-Hill college text case, the New York Times, the Wall Street Journal and he has won numerous industry awards. Andy received his B.S. degree in marketing from Oakland University in Rochester, Michigan.Download a press bio and photo