BIO: Jeff Scott is president of Duffey Petrosky and oversees all agency services and capabilities. He is a 30-year veteran of the branding, advertising and marketing communications industry. He uniquely held creative, account and strategy positions, rising to the role of president of Campbell-Ewald from 2000 through 2008. Jeff has deep experience in multiple categories, successfully repositioning and rebuilding brands for clients such as:
Ally Auto, Farmers Insurance Group, Alltel Wireless, OnStar, XM Satellite Radio, Blue Cross Blue Shield of Michigan, University of Michigan Health System, Ascension Health Ministries of Michigan, National City Bank and the American Heart Association, among others.
Jeff’s expertise includes strategic planning, business management and transformation, and communications strategy. Client trust in Jeff enables the DP team to achieve high client satisfaction and overall effectiveness in performance metrics. Jeff is a Phi Beta Kappa graduate of the University of Michigan at Ann Arbor, with continuing executive education at Harvard Business School in Soldiers Field, Boston, Massachusetts.Download a press bio and photo