Director, Public Relations
BIO: Jo leads the public relations discipline and group at Duffey Petrosky while serving within the agency leadership team. She’s an award-winning marketing communications professional with over 20 years in integrated account management. Prior to joining Duffey Petrosky, Jo established, managed and grew the Detroit office of DMB&B’s subsidiary, Manning, Selvage & Lee Public Relations. While there, she won the prestigious Public Relations Society of America Silver Anvil award for the launch of the GM MasterCard, still the most successfully launched financial product in history.
Jo has worked effectively with many CEOs to build their brands, grow their businesses and gain recognition for their efforts, including the award winning launches for diverse products such as GM Master Card, multiple GM and Ford vehicles, Claritin OTC and the launch of A123 Systems in Michigan.
At Duffey Petrosky, Jo led the team in launching a highly successful campaign for the Michigan Economic Development Corporation business, which attracted hundreds of businesses and created thousands of jobs in Michigan.
Jo earned a B.A. and M.A. from Michigan State University in East Lansing and an M.B.A. from Walsh College.