Director, Brand Planning
BIO: Sara leads our strategic creative development process and our research discipline at the agency. Sara’s background includes strategic planning roles at agencies like Campbell-Ewald, Doner, Leo Burnett and Young & Rubicam/Team Detroit. Her portfolio includes a diverse list of categories, including strategy and research in consumer goods, automotive brand and dealer organizations, home improvement, financial services and health care, as well as nonprofit, retail and B2B. Sara has worked on big brands like:
Progressive Insurance, Ford Motor Company, Chevrolet and nonprofits including The Salvation Army and the Detroit Symphony Orchestra.
Her unique approach to consumer insights led to an Effie award-winning campaign for Progressive Insurance. Sara graduated from the graphic design program at the University of the Arts in Philadelphia.Download a press bio and photo